Lead: tickets online booking industry has been burned from 2010 dispute in 2011, both the increasingly fierce competition in the industry, or by infighting for next fight, were to some extent, confirmed the huge and growing industry, with enviable market share, also informed the market, a change in abandoning the old novelty surging waiting in the wings are made. Recently, the same price of Ctrip thrown on to say: “Whether a professional travel sites like Ctrip, or the use of where to network, Taobao, Netease, the tradition of selling air tickets agent platform, all through the flight information system to obtain price information Therefore, the overall price is the same. “This statement in the industry, once thrown, it triggered a lot of controversy.
information in the network developed markets such cases, eliminate the geographical constraints, the information transfer barriers, ticket price information more transparent, such as going through the network (Qunar.com), Taobao and other such travel platform to many different pricing collecting tickets, even withhttp://www.zyhyhz.com.cn/ the uniform of an airline flight, prices vary. Why such a situation the market?
In fact, the ticket price difference is very common in the airline industry, airline tickets where to network for journalists Yang, senior director of ticket prices unveils the reasons for the differences.
One reason: ticket agent profit sharing commissions to consumers
airline ticket sales in addition to some direct marketing, the most used mode of distribution, ticket agents to establish a different distribution channels to commission in the form of help airlines sell tickets, the commission is generally 3% + x%. Depending on the agent ability to sell and geographical features, commissions vary. It can be said that the consumer from the ticket agent Ctrip purchase price of the ticket should be: the price airline plane ticket set + commission. Many agents in order to attract more consumers, will be part of the commission returned to the consumer, ticket prices will be low; and such a large ticket agent Ctrip, the pressure because of the high human cost, the basic will not Ticket commission benefit to consumers. Fashion Design
two reasons: to expahttp://www.10dit.com/nd direct share of the airline reservations official website for the special ticket sales
share some airlines to expand direct sales, will remain part of the ticket on his official website for sale, these ticket products, navigation systems in the letter, the ticket agent could only see the ticket seat, do not see ticket prices. The April 21 flight from Shenzhen to Yichang, for example, where journalists go online to check, Shenzhen Airlines official website of 199 yuan, while the price of Ctrip 790 million. Ctrip such as ticket agents, only from the letters in the search for airline flight information and price information; away such a platform where the network class travel website, will be included with CATA certified agents and airline ticket showing the official website flight information and price information, consumers can have more choice.
three reasons: low-cost low-cost airlines and regional aviation strategy
Yang told reporters, the market there are some airlines dominate the market with low-cost strategies, such as Spring Airlines, will launch low-cost time to time tickets, Spring Airlines have their own separate information systems and sales channels. This regional airline Air auspicious (CAAC regional flights under the 70-seat turboprop aircraft and 50 the following the following types of aircraft flight is defined as the branch transportation), in the regional airline also has a price advantage. Agents such as Ctrip does not include the airline ticket information.
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