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Two days before first grade Peas went home after school, sadly, pouted his mother, “the students said that I wearing Nike shoes is fake, they all laughed at me a finished crying grievances up. Peas mother discovered that last week in Hunan Road to buy a new pair of shoes Peas above, there is a hook much like the Nike logo symbol.
reporter learned that, ” Brand Wind “has blown the world of children. nearly two years of department store sales data, a small ELAND, a small children clothing brands such as Nike, stable sales in the forefront. or even Gucci, BOSS, Burberry and other luxury brands are beginning to enter the Children City often
“I just wear Adidas and Nike,”
Peas Peas crying mother watched, half did not regain consciousness, “I wonder, and so a bunch of small children know how to Nike, and how can they know which one is a fake Nike. “Peas Peas mother coax the half, before allowing Peas cry, Peas mother said, after buying things to pay attention to the Peas, can not buy these with a brand logo.

Peas is not the case, who lived in the fifth grade students Haohao Drum Tower, the brand is also a loyal fan. Haohao mother told reporters that Haohao like to play, so usually wear sports brands, previously often take him to buy in Hunan Road Anta, Li Ning, 361 ° these brands of shoes. “But since the fifth grade, he said, are reluctant to wear any of these brands, and that too earth, and the students wear Adidas and Nike. “
Not long ago, the National Bureau of Statistics survey shows that: almost 100% of the students like the” name brand “, 60% of students in the use of” brand name. “The reporters learned, and now increasingly The more students, or even kindergarten children, also began to have “name brand” concept.
also started selling luxury children clothing
“80 mothers after buy baby clothes, not soft money, buy clothes look Which is not cheap, but see which brand hard. “The Central Shopping Centre, in charge of children category, told reporters that more and more parents began to” know the brand “.” Little ELAND, small Adi, a small ELLE, these well-known clothing brand ranked first few sales. “
Better to sell more high-end children clothing, which for many luxury brands are beginning to covet city children often present, the Nanjing market have Dior, kenzo, big children, it is learned, Tod , POLO, DKNY, GUESS, Burberry, ArmaniJunior, D